It's time for capitalism to evolve from a model of short-term profits for a few to a model of shared and enduring prosperity for all. Certified B CorporationsTM (aka B Corps) are for-profit businesses that have the highest standards when it comes to social and environmental performance and accountability. In a Huffington Post blog, Gilbert summed up how B Corp taps into this energy: “Whether by law or custom, we believe and act as though business can have no purpose other than the maximization of profits. A full life is a life of service to something more than oneself, whether that something be family, friends, community, the environment, society, or future generations.”. B Corporations, or B Corps, are a product of this shift in values. Putting money and energy back into employees, the earth, and our communities is no longer solely synonymous with non-profit organizations. Here are some more reasons why B Corps matter: -Advertisement-. Every B Corp certified company passes rigorous certification requirements and is reevaluated annually, which means these companies are continually working hard to be better and do better. Eligible companies complete the B Impact Assessment created by B Lab, the B Corps certifying body. And at the very least, always look for the Certified B Corp logo! You will receive two types of feedback: Quick Snapshot A simple look at which questions your company already excels at and which practices it could improve on. “Wouldn’t you want to be an A Corporation and not a B Corporation?” The carton of eggs I was using was rated AA. Call to order (844) 927-3733. And when B Corps survive, they benefit all of their stakeholders by creating social, environmental, and financial value. Already a Member? Inc. magazine has called B Corp certification “the highest standard for socially responsible businesses,” and the New York Times has said, “B Corp provides what is lacking elsewhere: proof.”. And because the certification process holds every company accountable with annual assessments, you know that their promises are worth more than just writing them in their online mission statement. In a time of unfortunate political gridlock, the B Corporation is an idea that has generated incredible bipartisan support. Director: Cyrus Sutton Producers: Charles Post, David Karr. The following excerpt explains what it means to be designated a B Corporation, and how the model benefits everyone involved.). Why B Corp Matters. Unhappy employees and high turnover rates can cost companies millions. B Corp certification turns the ambiguous concepts of “going green” or “being a good corporate citizen” into something tangible and measurable that people can … Yes, it takes energy and effort, but the more companies that become B Corps and can advocate for higher corporate expectations from a position of strength, the more we will be able to ensure that additional states adopt legislation and the more we can shift the normative expectations for business. August 18, 2017 Written by: Danielle Schnake 0 Comment. It has generated great returns for its investors through its mission-aligned sale to Ecover, a European home products company, and now Ecover is considering whether to become a founding European B Corporation. Certified B Corporations include thousands of businesses, from more than 60 industries and 30 countries, that can speak with one voice when they collectively invite their 20 million closest family, friends, and followers to join them in celebrating the use of business as a force for good. There are now Certified B Corporations in more than 30 countries around the globe, including Afghanistan, Australia, Brazil, Chile, Kenya, and Mongolia (to name a few). The B Corp Handbook: How to Use Business as a Force for Good. Most people are motivated by a higher purpose, not profit. It’s time for profit-driven businesses to take sustainability and environmental and social issues into account in a serious way, and as a consumer, you can "vote with your dollars" to make these values heard. Greater potential both individually and collectively. Even publicly traded companies are B Corp certified, so you have better choices when it comes to investing your cash. The what, who, and why mentioned above can be answered through a discussion of how a company becomes B Corp certified. We were honored to defend him. Indeed, Certified B Corporations were 63 percent more likely to survive the Great Recession (2007–2009) than the average U.S. small business. By becoming B Corp certified, White & Elm strengthened its belief that business has a higher social purpose than simply generating profit. By using the B Corp directory you can make each purchase count. Many businesses tend to focus on short-term profits, not because they are inherently greedy or evil but because short-term profits are the metric that is most often measured and rewarded. Compare. What is the point? The B Corporation amplifies the voice of this diverse marketplace behind the power of a unifying brand that stands for a better way to do business. B Corporations believe that capitalism needs to evolve from a 20th-century model that focuses on creating profits for shareholders to a 21st-century model that creates shared and enduring prosperity for all stakeholders (including workers, suppliers, the community, the environment, and shareholders). All Rights Reserved.Natural Force is a registered trademark of Natural Force Benefit Co. in the United States and other countries.Terms of Service | Privacy Policy | Refund Policy | Accessibility | Sitemap, What is a Certified B Corp? This is a laudable achievement. This is why we’ve always supported responsible sourcing and organic and non-GMO farming practices and why we are changing our packaging to reduce our plastic use by more than 70%! In an effort to participate in the first global activation of B Corps, Dog and Bone has been asked to outline what being a B Corp means to us and why we care. Over the past 30 years, there has been a tremendous growth in the number of “conscious consumers,” “socially responsible” investments, and “triple bottom line” businesses that believe that business should strive to do no harm. They go beyond producing quality jobs and products, and ensure good practices across the entire company and their supply chain. We’re going to go out on a limb and guess you’re probably the type of person to buy organic produce and ask about the farms where your chickens lay eggs and your beef grazes grass – and we love you for that! 2017 | 6 min North America USA Language: English. One decision being what type of business your organization will identify with during your filings to the government. Here are some more reasons why B Corps matter: • B Corps matter because they are concrete and measurable. Why B Corps Matter | B Corporation. The B Corps idea was launched in 2006 by B Lab , a non-profit group led by entrepreneurs Jay Coen Gilbert and … Such listings include sole proprietorship, LLC, and various corporations. You care about where your food comes from and that you’re supporting sustainable business practices, both environmental and social. Having said that, the B Corps movement matters. ZEGO is a B Corporation – Why This Matters! That’s not the case with B Corps. B Corps are businesses that meet the highest social, economic, and environmental standards and public transparency. Happy employees = happy people = happy communities. Hi, thanks for stopping by. B Corp certification turns the ambiguous concepts of "going green" or "being a good corporate citizen" into something tangible and measurable that people can easily identify, trust, and support. B Impact Report A more holistic look at how your company scores across multiple questions related to the same impact topic *Hubbub Enterprise is now a certified B-Corp* We're super excited to announce that the enterprise arm of Hubbub is now a B-Corp! The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice. Business for the greater good! Jesse Pentecost. As more people support B Corps, it will encourage more and more companies to pursue B Corp certification. • B Corps matter because they help us live to higher purpose. That’s the kind of promise you can expect from B Corp Certified businesses. Since my cookie-inspired discovery, I have watched the B Corp movement grow rapidly and globally. Why do B Corps matter? We know we are! There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. As a result, we will make progress toward alleviating poverty, building stronger communities, creating great places to work, and restoring the environment, for generations to come. Excellent writing and explanation. There are thousands of others like them, creating businesses that are high growth and high impact. (Want articles like this sent right to your email box? They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving of a global movement of people using businesses as a force for good. Saved by Bridgette H. Miller. “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” Read on to find out what exactly a B Corp is, what rigorous environmental and social standards are required to become certified as a B Corp, how B Corps are making the world a better place, and how you can join in this mission for positive change. In sum, B Corps matter because they are leading a global movement to redefine success in business, so that society will enjoy a more durable shared prosperity. 5 Reasons Why Supporting B Corps Can Make the World a Better Place. February 20, 2018. According to B Lab, between 2014 and 2019, there was a 347% increase in the total number of B Corps, and a 166% increase in beauty, wellness and personal care B Corps. Happy employees = happy people = happy communities. At its best, business encourages collaboration, innovation, and mutual well-being, and helps people to live more vibrant and fulfilling lives. There are more than 2,100 certified B Corps, which means there are many different businesses you can support that are doing more than simply selling a product for profit. B Corps compete to be not just the best in the world, but the best for the world. B Lab is making it easier than ever for buyers to find companies that support causes that matter. They believe that business should impact way more than just shareholders’ wallets and instead, create a new definition for success that includes the planet, the community, and employees. How do B Corporations fit into this bigger context? 10 months ago. Instead, we, like so many other B Corp Certified businesses, are committed to the health and happiness of our employees. B Corp certification turns the ambiguous concepts of “going green” or “being a good corporate citizen” into something tangible and measurable that people can easily identify, trust, and support. B Corporations, I found, were part of a dynamic and exciting movement to redefine success in business by using their innovation, speed, and capacity for growth not only to make money but also to help alleviate poverty, build stronger communities, restore the environment, and inspire us to work for a higher purpose. “B Corp is to business what USDA Organic certification is to milk.” A Certified B Corp is a for-profit corporation that has been certified by B Lab, which is a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment. B Corps accelerate this existing trend by creating, using, and promoting new legal structures that aim to create value for all stakeholders, as well as transparent, credible, comprehensive, and independent third-party standards of social and environmental performance that create a more efficient and effective marketplace. Ryan Honeyman is a sustainability consultant, executive coach, keynote speaker, and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers, October 2014), from which this article was adapted. I was obviously missing something. At its worst, business—and the tendency to focus on maximizing short-term profits—can lead to significant social and environmental damage, such as the BP Deepwater Horizon oil spill or the loss of more than $1 trillion in global wealth in the 2008 financial crisis. from Redvespa Consultants Ltd Plus . Thought leaders such as former president Bill Clinton and Robert Shiller, the winner of the 2013 Nobel Prize in Economics, have taken an interest in the B Corp movement. Ask your vendors to become B Corps. In addition to King Arthur Flour, big-name B Corps include companies like Ben & Jerry’s, Cabot Creamery, Dansko, Etsy, Method, Patagonia, and Seventh Generation. Instead, we, like so many other B Corp Certified businesses, are committed to the health and happiness of our employees. An online search revealed that the B logo was not a scarlet letter for second-rate baking products. From there, each business can objectively analyze their business practices and create strategic improvement plans to improve their score. We have big news to announce – ZEGO is now a B Corporation! B Corporations (B Corps) are for-profit companies that break the traditions of most companies by going through a rigorous transparent assessment to measure the impact on their key stakeholders. Why being a B Corp matters to Dog and Bone. The entrepreneurial journey promises adventure, risk, and a host of decisions that could help or hurt our brand new organization. You know how a product will say it’s “natural,” but that doesn’t really mean anything? Why B Corps Matter "There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. LEARN MORE ABOUT B CORPS 5 Reasons Why Benefit Corporations Matter, Prefer to talk? This can help your business stand out in a crowded market, attract the best talent, and turn your customers into evangelists. Jessica Thomas , lecturer and director of the Business Sustainability Collaborative , said that stakeholders include employees, customers, communities and the environmental impact. B Corps form a community of leaders and drive a global movement of people using business as a force for good. Her words are indicative of the wide-scale erosion of trust between companies and consumers. (Editor’s note: Utne Reader is published by Ogden Publications, which is proud to be a Certified B Corporation. Well, to avoid burying the lead here: B Corp certification is the gold standard for better business practices, providing the rigorous standards and accountability necessary to certify truly socially responsible companies. With a B Corp, you can feel confident that that business is giving back to the environment, the community, their employees, and you! Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals. Certified B Corps are a new kind of business that balances purpose and profit. B Corps matter because they redefine success in business. • The B Corp movement stands for positive, innovative, and practical solutions to global problems. Michael Pirron, Impact Makers founder, fought for the right to donate $13.4 M of his company's equity to Virginia charities. Functional Medicine for Autoimmune Diseases, Your Revolution at Home: Radical Fossil Fuel Divestment. Unhappy employees and high turnover rates can cost companies millions. By voluntarily meeting higher standards of transparency, accountability and performance, more than 600 B Corps are Why B Corps Matter? • B Corps matter because they are better businesses. There are no furious tirades about politicians or corporate greed. Public Benefit Corporation is a new term in the business world. “At its core, what B Corp certification means is that the business has multiple stakeholders,” said … Since the companies publish annual Impact Reports, you know a B Corp is actively practicing what it preaches, and by supporting them, you’re contributing to these do-good missions. The flour I was using—King Arthur’s unbleached all-purpose flour—had a Certified B Corporation logo on the side of the package. Already a Member but No matter who our shareholders are or who’s on the board of directors, we hold ourselves to the highest social and environmental standards. Method’s products prevent triclosan, brominated vegetable oil, and other unpronounceable ingredients from getting into our homes and the environment. “That seems silly,” I thought. More recently, there has also been a chorus of voices from thought leaders such as Sir Richard Branson, Thomas Friedman, Bill Gates, and Michael Porter who have recognized a growing trend among entrepreneurs and business leaders to create market-based solutions to our most pressing global challenges. Why B Corps Matter "There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. The B Corp assessment gave us a framework that allowed us to ensure we are meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability. Find out more at BCorporation.net. And Lowry and Ryan are not alone. As an example, B Corp certification was the catalyst for the implementation of Natural Forces’ paid Parental Leave Policy to support employees with new and growing families. • B Corps matter because they build collective voice. To find out which companies are certified B Corps and to learn more about how each is giving back to the environment and their communities, check out this directory. Many movements, from clean tech, microfinance, and sustainable agriculture to the buy local and co-op movements, are all manifestations of the same idea: How do we use business for good? There’s a reason why Rick Warren’s The Purpose-Driven Life is among the best-selling books of all time. STEP 2. Pinterest. B Corp certification also allows us to improve our business practices through metrics that will measure and ensure our continued successful growth. B Corps are pro-business, pro-environment, pro-market, and pro-community. In the United States, legislation to create benefit corporations—a new corporate structure based on the B Corp idea—has been passed in “red” states like Louisiana and South Carolina, “blue” states like California and New York, swing states like Colorado and Pennsylvania, and even in Delaware, the home of corporate law, where more than 63 percent of the Fortune 500 are incorporated. B Corps meet rigorous independent standards of performance for how they treat their workers, engage in their communities, and steward our environment. So why should you support the B Corp mission? Sign in with your online account. This means that our mission - to help people live happier, healthier lives through quality nutrition while minimizing our impact on the planet – is baked into our corporate DNA. Being an active member of the B Lab Australia and New Zealand Ltd community is an important part of Redvespa's philosophy of being in Business For Good. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. The B Impact Assessment is a series of questions that help quantify how your business affects the environment, your employees, and how the company gives back to the community. Lowry and Ryan took an uninspiring product category—soap—and built a movement around stylish, eco-friendly products that make cleaning safe and fun. But did you know that you can take your conscious consumerism to the next level by supporting Certified B Corps? You don’t have to be a non-profit to give back in a big way. Why B Corps Matter B Corps •Accelerate the evolution of capitalism •Redefine success in business •Concrete and measurable •Build collective voice •Better businesses •Help us live to a higher purpose •Stand for something, not against anything The products sold on this website are not intended to diagnose, treat, cure or prevent any disease. The B Corp represents the only legal innovation in the past decade that addresses and improves the fundamental cracks in our economic system. What are the B Corp certification requirements? B Corps matter because they accelerate the evolution of capitalism. What is B Corp certification? This belief ... constrains our imagination and ability to live to our full potential as human beings. 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